FOLLOW THE YELLOW BRICK ROAD

  A modern shopper knows what they want and is not afraid to work hard to get it.  This online shopper profile is best described as the 'Social Shopper.'   Shopping with friends and love to share the good news about what she found Definitely trendy, always enjoys shopping even when it is necessary, and willing to help others find what they need.

Shoppers that know what they want, this online shopper is best described as the 'Loyal Shopper.' On a mission and never wavering with a strong desire to buy without delay. Zeroing in on what they want, this shopper will ignore everything else around them. They are the first to find the latest Smart gadget, stylish bowl, or indestructible dog toy.

This shopper leads with their brain, heading straight for the search bar to learn everything they can before making a purchase, sometimes researching for days. Best described as the 'Research Shopper' which most of us are when making major purchases. Doing enough research to help them make the right decision without buyer's remorse.

A heartfelt shopper, making buying decisions with emotion and relying on others to help guide the way. Often described as an 'Emotion Shopper.' They love an expert that tells them what to do. Swayed to buy based on how they feel, they love to make people's day with the perfect gift and tend to buy things they don't need or even want in the moment.

Confident in life, but not when shopping, often described as the 'Encouraged Shopper.' Often hesitating before making a buying decision without an authoritative figure, relying on validation or instructions from trusted sources helps in combatting the fear of being misled or facing the unpredictability of their choices. Fixing buyer's remorse before they buy.

  This 'Seasoned Shopper' comes across as confident, knowing exactly what they want, and buying everything need. They don’t worry about cost and do not spare any expense. This shopper looks at shopping as a hobby and often shops for the enjoyment and stress reliever aspects. They are even willing to allow others to shop for them, quick with the credit card.

For some shoppers, the act of shopping can be a nightmare, unnecessary, or a sheer necessity.  Minimalists, shoppers who need nothing, or those who truly hate to shop fall into this 'Minimalist Shopper.'  They often allow others to shop for them.  When the do shop  they prefer a no-fuss experience that is simple and allows the ‘to do’ list to be checked.

Budget leads this 'Traditional Shopper,' to buy out of necessity.  Groceries, school supplies, or  replacement part fall into this shopping profile.  They do enjoy filling the cart with wish items, browsing, and checking out the latest gadgets, but they don't often execute the purchase unless they save up, have room on their card, or have the option to pay later with layaway.