The Unforgettable Group™
The Unforgettable Group™
  • Home
  • Contact Us
  • About Us
  • Our Sites
  • The TUG Pizza Shop

ABOUT US

ABOUT US

Hello

Here Is What We Are All About 

THE STORY
GETTING HERE
READ NOW
MEET US
THIS WAY
READ NOW

Maybe I was born to be a merchant, maybe it was fate. I don’t know about that, but I know this for sure: I loved retail from the very beginning.

Sam Walton, Founder of Walmart

ABOUT US

The Unforgettable Group Story

We are The Unforgettable Group (TUG), a founder-led company that is located in Northwest Arkansas, the heart of the country and where retail transformation is the norm. Christine Meier, the visionary founder, gathered a team of experienced entrepreneurs, executives and innovative thinkers and asked them to challenge her vision of blending merchandising into the online shopping experience.  This idea has  transitioned into a new online shopping platform that improves search, offers new navigation possibilities and enhances the online shopping experience, we like to call it eShopping.
 

After positive confirmation, creating a set of values strongly rooted in transparency, honesty, and trust and outlining the plan for business, there was a consensus that the patent process should be initiated to protect the idea, the methodology should be tested for multiple consumer categories, and that the entire experience must be Unforgettable. Once we achieved our patent-pending designation, we were free to test our beta sites, worked to gain proof of concept, and organically began engaging with our guests.  Our inaugural site, Wild Love Tails, representing the pet category, launched in beta the Fall of 2024, allowing us to monitor and continue development in realtime. As we continue to make great progress, we will begin forming the Online Shopping District™ where we strive to represent as many consumer goods categories as possible.  Our e-Shopping marketplaces are poised to change online shopping for the better by offering an UNFORGETTABLE experience not a transaction.


This ambitious project is only possible when amazing people, technology, and partners come together to ignite change.  Our merchant team is actively seeking brands, our development team is exploring technology partners, and leadership team is focused on pioneering the art of e-shopping. 


We are The Unforgettable Group (TUG), and we’ve built a new online platform that sets a new standard for e-shopping with curated shops, guided exploration, and real respect for your privacy.

Visionary Founder

Christine Meier, inventor, and co-founder of The Unforgettable Group, is the visionary behind a revolutionary eShopping marketplace platform and methodology that is poised to change the way people shop online. The Online Shopping District™ began with a personal goal to create a better online pet store that quickly transitioned into a new way of conducting online shopping.


Christine is an innovative entrepreneur who started her career in merchandising during the explosive growth days of Walmart and went on to be a co-founder in multiple manufacturing and retail startups with successful exits.  She focuses on voids she sees in the market and introduces creative ways to fill them. Her last startup gave her insight into the tech side of the business, leading to this big and bold solution.  Each company she has founded has led the way and now she is doing it again.


MORE BACKSTORY

our team

Randy

Christine

Christine

When I am not playing my guitar or watching golf, I have the opportunity to work with a great group of people.

Christine

Christine

Christine

When I am not creating in the kitchen or making a new playlist, I am reimagining how online shopping can be done even better.  

Ryan

Christine

Darrell

When I am not chasing 3 little ones or watching Star Wars, I am helping bring big ideas to life.

Darrell

Darrell

Darrell

When I am not taking photos or planning my next adventure, I am helping to tell the story of our shops through their brand.

Matt

Darrell

Jordan

When I am not coaching basketball or hiking in the Ozarks I am creating better ways to get things done.

Jordan

Darrell

Jordan

When I am not leading a Young Life group or watching Friday Night Football, I am helping to tell everyone what we are up to.

The Unforgettable Group

We are The Unforgettable Group (TUG), a founder-led company that is located in Northwest Arkansas, the heart of the country and where retail transformation is the norm. Christine Meier, the visionary founder, gathered a team of experienced entrepreneurs, executives and innovative thinkers and asked them to challenge her vision of blending merchandising into the online shopping experience.  This idea has  transitioned into a new online shopping platform that improves search, offers new navigation possibilities and enhances the online shopping experience, we like to call it eShopping.
 

After positive confirmation, creating a set of values strongly rooted in transparency, honesty, and trust and outlining the plan for business, there was a consensus that the patent process should be initiated to protect the idea, the methodology should be tested for multiple consumer categories, and that the entire experience must be Unforgettable. Once we achieved our patent-pending designation, we were free to test our beta sites, worked to gain proof of concept, and organically began engaging with our guests.  Our inaugural site, Wild Love Tails, representing the pet category, launched in beta the Fall of 2024, allowing us to monitor and continue development in realtime. As we continue to make great progress, we will begin forming the Online Shopping District™ where we strive to represent as many consumer goods categories as possible.  Our e-Shopping marketplaces are poised to change online shopping for the better by offering an UNFORGETTABLE experience not a transaction.


This ambitious project is only possible when amazing people, technology, and partners come together to ignite change.  Our merchant team is actively seeking brands, our development team is exploring technology partners, and leadership team is focused on pioneering the art of e-shopping. 


We are The Unforgettable Group (TUG), and we’ve built a new online platform that sets a new standard for e-shopping with curated shops, guided exploration, and real respect for your privacy.

Visionary Founder

Christine Meier, inventor, and co-founder of The Unforgettable Group, is the visionary behind a revolutionary eShopping marketplace platform and methodology that is poised to change the way people shop online. The Online Shopping District™ began with a personal goal to create a better online pet store that quickly transitioned into a new way of conducting online shopping.


Christine is an innovative entrepreneur who started her career in merchandising during the explosive growth days of Walmart and went on to be a co-founder in multiple manufacturing and retail startups with successful exits.  She focuses on voids she sees in the market and introduces creative ways to fill them. Her last startup gave her insight into the tech side of the business, leading to this big and bold solution.  Each company she has founded has led the way and now she is doing it again.

MORE ABOUT US

Explore Our Yellow Brick Road

Explore Our Yellow Brick Road

Explore Our Yellow Brick Road

To guide our mission to reinvent online shopping, we created a Wizard of Oz analogy that maps hurdles, highlights benefits, and defines shopper profiles to help us create a 'yellow brick road' so we can fix what’s broken and set a new gold standard.  Click to learn more and continue your journey.

Yellow Brick Road

Understanding Our Platform

Explore Our Yellow Brick Road

Explore Our Yellow Brick Road

Visit the TUG Pizza Shop for an e-shopping experience.  Explore curated, organized departments, easy navigation, a visual shopping journey, no popups or tracking, affiliate links to great brands for info or purchase, and then you will understand what most AI and e-commerce sites can’t deliver that we can!

Let's Make Pizza

Become A TUG Supplier

Explore Our Yellow Brick Road

Become A TUG Supplier

We strive to collaborate with standout companies, brands, innovators, and experts, learning all we can to help share authentic narratives about the people and products we feature, empowering our guests to make well-informed decisions.  We are actively seeking new suppliers to feature on first site, Wild Love Tails. 

Start Here

A SQUARE KNOT SECURELY BRINGS TWO ROPES TOGETHER

Our square-knot logo represents a secure way to join two ropes, embodying our promise to connect brands and shoppers, creating a truly Unforgettable e-shopping experience.

LET'S CONNECT

We are on a mission is to change the way online shopping is done!  Transforming online shopping into e-shopping!  We are The Unforgettable Group (TUG), and believe there should be a better way to shop online.  So we created a patent-pending platform that is changing the way online shopping is done. Inspired and created by Merchants, powered and evolved by Inspiration, built and driven by Technology, & dedicated and focused on the consumer for E-Shopping, our platform brings discovery, intuitive navigation, and curated choice to online shopping.  Scroll to learn more about what happens when you transform the way online shopping is done and join us on the journey.

EXPERIENCE TRANSFORMATION

EXPLORE WILD LOVE TAILS, A UNIQUE ONLINE PET MARKETPLACE

Visit our inaugural site, Wild Love Tails, striving to be the internet’s most unique pet store, so much so, we call it a pet marketplace.  Get ready to experience a new way to shop online where you will find everything and anything you can think of for pets and pet people. You decide where you want to go, how you want to navigate the site, and what you want to do next.  

Visit Wild Love Tails
#

BECOME A SUPPLIER

#

REQUEST A MEDIA KIT

#

WILD LOVE TAILS.com

Created by Merchants | Powered by Inspiration | Driven by Technology | Dedicated to e-Shopping

Copyright © 2025 The Unforgettable Group - All Rights Reserved.

Powered by

  • Home
  • Contact Us
  • Our History
  • Our Philosopy
  • open-letter-to-ai
  • Yellow Brick Road
  • TUG Online Shoppers
  • Online Shopping Elements
  • Become A TUG Supplier
  • Our Future

This website uses cookies.

We use cookies to analyze website traffic and optimize your website experience. By accepting our use of cookies, your data will be aggregated with all other user data.

Accept