ABOUT US
Is The Unforgettable Group?
Is The Unforgettable Group?
Is The Unforgettable Group?
We are The Unforgettable Group (TUG), and we’ve built a new online platform that sets a new standard for e-shopping with curated shops, guided exploration, and real respect for your privacy.
Makes Us Unique?
Is The Unforgettable Group?
Is The Unforgettable Group?
Like the square knot found in our logo, we created a new online destination that brings together shoppers and brands to one destination, changing the online shopping landscape.
Can You Find Us?
Is The Unforgettable Group?
Does Change Happen?
We are a virtual team of merchants, technologists, writers, operators, and leaders reshaping online shopping with curated shops, effortless browsing, and online confidence without tracking or cutter.
Does Change Happen?
We Change Online Shopping?
Does Change Happen?
We launched our first site, Wild Love Tails in the Fall of 2025, with additional category shops to following throughout 2026. You can also view the TUG Pizza Shop to explore more.
Did We Start The Journey?
We Change Online Shopping?
We Change Online Shopping?
What started as a challenge to create a better online pet shop transformed into a new way to shop online that we now call e-shopping when current e-commerce platforms did not provide an Unforgettable experience.
We Change Online Shopping?
We Change Online Shopping?
We Change Online Shopping?
To truly transform the way online shopping is done, we created a new online shopping platform, curated and organized products into category shops, and then we removed the distractions for e-shopping.
MORE ABOUT US
Explore Our Yellow Brick Road
Explore Our Yellow Brick Road
Explore Our Yellow Brick Road
To guide our mission to reinvent online shopping, we created a Wizard of Oz analogy that maps hurdles, highlights benefits, and defines shopper profiles to help us create a 'yellow brick road' so we can fix what’s broken and set a new gold standard. Click to learn more and continue your journey.
Understanding Our Platform
Explore Our Yellow Brick Road
Explore Our Yellow Brick Road
Visit the TUG Pizza Shop for an e-shopping experience. Explore curated, organized departments, easy navigation, a visual shopping journey, no popups or tracking, affiliate links to great brands for info or purchase, and then you will understand what most AI and e-commerce sites can’t deliver that we can!
Become A TUG Supplier
Explore Our Yellow Brick Road
Become A TUG Supplier
We strive to collaborate with standout companies, brands, innovators, and experts, learning all we can to help share authentic narratives about the people and products we feature, empowering our guests to make well-informed decisions. We are actively seeking new suppliers to feature on first site, Wild Love Tails.
A SQUARE KNOT SECURELY BRINGS TWO ROPES TOGETHER
Our square-knot logo represents a secure way to join two ropes, embodying our promise to connect brands and shoppers, creating a truly Unforgettable e-shopping experience.
Explore WILD LOVE TAILS, A UNIQUE ONLINE PET MARKETPLACE TO
Visit our inaugural site, Wild Love Tails, striving to be the internet’s most unique pet store, so much so, we call it a pet marketplace. Get ready to experience a new way to shop online where you will find everything and anything you can think of for pets and pet people. You decide where you want to go, how you want to navigate the site, and what you want to do next.
There Is Freedom To Browse and 'Window' Shop
We offer free browsing for all guests and there is no cost for suppliers to be featured on the site. Our primary goal is to expand your business by introducing visitors to new markets, attracting new customers, and retaining existing ones. Think of us as a new kind of online shopping mall.
Shops Are Curated and Organized.
Our merchant-driven philosophy places an emphasis on cross-merchandising, themed assortments, and innovative merchandising. Placing a focus on providing 'everything' the consumer needs for a given task, use, or theme, while also providing category adjacencies to enhance the offering.
Shoppers Have A Online Shopping Destination.
We are committed to offering the most extensive range of goods and services globally. By meticulously organizing products into precise categories, expanding our category range, and pioneering new ones, we aim to simplify the search process for consumers, ensuring they find exactly what they need.
Online Shopping Transitions From A Transaction.
The addition of an eMerchandizing/eMarketing arm to the eCommerce channel allows the market to better assist the consumer with their online purchasing needs, manufacturers to make and ship goods, and our team to focus on helping the consumer find what they need. With no limit to the number of online retailers we work with, it allows us to offer a wider breadth of products with out the worry of inventory dollars.
The Focus Transitions From Price To Value
Products and brands now have the opportunity to fulfill the current needs of all consumers regardless of retail standards of the past. This allows consumers to shop by the value the product that best meets their needs. We don't present prices, we present products where they make a contribution and add value. Products fall into a good, better, or best rating based on the value they contribute.
Selection Is Broader Expanding Options.
We prioritize functionality and context in presenting products across all categories, allowing them to complement one another and maximize their impact. We do this by vetting, curating and organizing them. While we place a significant emphasis on brands, companies, and the people behind them, our focus is to amplify the unique voice of each product. We offer limited brand advertising within context.
Shoppers Can Once Again Trust The Products They Buy
To enhance the e-shopping experience we require that products be supported by a brand and company that offer customer support. We place a focus on presenting products from the brands that introduced them to the market, with a goal to not make you compete with knockoffs, non-branded goods and product duplication.
Innovation Is Ignited Filling Voids In The Market
Reigniting the once vibrant supplier and retailer relationship that were once connected by the merchant team is a key focus in improving the online shopping experience. We want to get to know you, your company, your brands, and your products so that we can best present them to meet the collective needs of the consumer.
Brands Connect On A New Level With Shoppers
While most eCommerce sites are focused on pay for placement, popup ads and search term payments, we offer landing page ads that are part of the categories you support. Your brand, featured product, or message is available to those seeking more info, searching for answers or looking for a solution. Every brand has the opportunity to help us tell their story, but no brand is given the chance to dominate.
Features Are Driven Based On Consumer Satisfaction.
Your knowledge would expand allowing you to enhance your product development, operational planning and business strategies. We will gather and produce usable data that allows our vendors to do what they do better and help us serve the consumer better. We will also provide information about requested products, changes in behaviors, and voids in the market.
There Is Freedom To Browse and 'Window' Shop
We offer free browsing for all guests and there is no cost for suppliers to be featured on the site. Our primary goal is to expand your business by introducing visitors to new markets, attracting new customers, and retaining existing ones. Think of us as a new kind of online shopping mall.
Online Shopping Is Curated and Merchandised.
Our merchant-driven philosophy places an emphasis on cross-merchandising, themed assortments, and innovative merchandising. Placing a focus on providing 'everything' the consumer needs for a given task, use, or theme, while also providing category adjacencies to enhance the offering.
Every Consumer Goods Category Is Represented!
We are committed to offering the most extensive range of goods and services globally. By meticulously organizing products into precise categories, expanding our category range, and pioneering new ones, we aim to simplify the search process for consumers, ensuring they find exactly what they need.
We Merchandise Online and Suppliers Distribute.
The addition of an eMerchandizing/eMarketing arm to the eCommerce channel allows the market to better assist the consumer with their online purchasing needs, manufacturers to make and ship goods, and our team to focus on helping the consumer find what they need. With no limit to the number of online retailers we work with, it allows us to offer a wider breadth of products with out the worry of inventory dollars.
The Focus Transitions From Price To Value
Products and brands now have the opportunity to fulfill the current needs of all consumers regardless of retail standards of the past. This allows consumers to shop by the value the product that best meets their needs. We don't present prices, we present products where they make a contribution and add value. Products fall into a good, better, or best rating based on the value they contribute.
Products and Brands Once Again Have A Voice
We prioritize functionality and context in presenting products across all categories, allowing them to complement one another and maximize their impact. We do this by vetting, curating and organizing them. While we place a significant emphasis on brands, companies, and the people behind them, our focus is to amplify the unique voice of each product. We offer limited brand advertising within context.
Products Are Backed Up By Great Companies.
To enhance the e-shopping experience we require that products be supported by a brand and company that offer customer support. We place a focus on presenting products from the brands that introduced them to the market, with a goal to not make you compete with knockoffs, non-branded goods and product duplication.
Supplier/Merchant Relationships are Reignited.
Reigniting the once vibrant supplier and retailer relationship that were once connected by the merchant team is a key focus in improving the online shopping experience. We want to get to know you, your company, your brands, and your products so that we can best present them to meet the collective needs of the consumer.
New Marketing Opportunities Become Available To Brands
While most eCommerce sites are focused on pay for placement, popup ads and search term payments, we offer landing page ads that are part of the categories you support. Your brand, featured product, or message is available to those seeking more info, searching for answers or looking for a solution. Every brand has the opportunity to help us tell their story, but no brand is given the chance to dominate.
Global Data is Collected for every Category
Your knowledge would expand allowing you to enhance your product development, operational planning and business strategies. We will gather and produce usable data that allows our vendors to do what they do better and help us serve the consumer better. We will also provide information about requested products, changes in behaviors, and voids in the market.