we explore the art of online shopping through a NEW LENS

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  Oscar or Oz as most of us know him, represents the power and wizardry we have come to rely on for the all-powerful and all-knowing search engine for our shopping needs. We seem to feel better relying on technology to lead us where we need to go and not on our own instinct making the shopping journey more interesting.

   Online shopping can feel like being in a tornado, with the search button unleashing a whirlwind of countless results. Shoppers are tossed in every direction, overwhelmed, and confused, as if finding cows in trees—everything is where it shouldn't be, making it hard to navigate.

  Dorothy's unplanned landing on the Wicked Witch of the East exposes the underbelly of the eCommerce world filled with bad players and advantage takers who are focused on bettering themselves regardless of the trouble it causes for others. Not all players are bad, but it is hard to tell the good from the bad. 

  While navigating online shopping, we are hit with pop-up ads, tracking sites, and endless follow-up messages best described as flying monkeys. While advertising has its role in the market, it becomes a nuisance when it clutters our space like uninvited guests. 

  The Yellow Brick Road sets a new gold standard in the online shopping and the ruby red slippers set a new 'red' standard in the quality, value and trustworthiness of the merchandise presented online. The internet is never a place to trick, bait, and switch or to be dishonest with the consumer now is the time to set a new benchmark.

  Munchkin Land represents the innovative spirit of those who love to invent, create, and manufacture products for others. From the garage to the garden and from the cottage to the warehouse, it takes a village of brands, makers and creators working together to meet the needs of the land, offering options and provide alternative choices to make many happy munchkins.

  The magically yet lacking in reality, Oz is very much like the world of social media that is not the reality presented. Touting products as the best in exchange for money, using products the wrong way and causing harm, or convincing children to put the wrong things in their mouths. Social media can do good things if it is challenged to do so and help spread a positive word.  

  The Online Shopping District (OSD) is a magical online shopping place where every shopper can choose the way they want to shop, where the gold standard is set bringing transparency, trust, and entertainment to online shopping, and where ideas, inspiration and innovation are overflowing. zee call it eShopping, where we help you Find what you are looking for.

  A modern gal who knows what she wants and is not afraid to work hard to get it. Dorothee represents those of us who are social shoppers that love to shop with friends share the good news about what she found and is always trying to find the perfect gift. She is definitely on the trendy side, enjoys shopping even when it is necessary, and she is willing to help others find what the need.

  A pup that knows what he wants, Toto embodies the shopper who is very focused when they shop. Often on a mission and never wavering with a desire to find it without delay. Much like a pup dashing straight for his ball, 'Toto' shoppers zero in on what we want often ignoring everything else. First to find the latest Smart collar, stylish bowl, or indestructible dog toy.

The Tin Man represents the shopper who makes shopping decisions with lots of heart, often making buying decisions with emotion and tend to rely on others to help guide the way. They love a good expert that recommends safer dog food, chooses a trip to the beach based on images of waves, or finding items that have strong personal meaning that tell others what is in their heart.   

  Hutch & Straw represent the Scarecrow shopper that is led with the brain and heading straight for the search bar to learn everything they can before making a purchase, sometimes researching for days. We all tend to be this type of shopper when making major purchases. There is an overwhelming need to make the right decision and too much research is never enough. 

  Glinda represents the shopper who doesn’t pick and choose when shopping, they tend to buy everything, covering all bases. They don’t worry about cost and tend to not spare any expense. Everyone may be this type of shopper when starting a new hobby, planning a big trip, or planning a wedding. Shopping is sometimes seen as a sport for the Glinda shopper and they are very good at it.

So maybe hating to shop is wicked, but for the Theda shopper, the act of shopping can be a nightmare and often done out of sheer necessity. We may all find ourselves in the Theda mood when shopping for swimsuits. This shopper prefers a no-fuss experience that is simple and allows the ‘to do’ list to be checked. They might grumble a bit, but they appreciate some guidance.

The Munchkin shopper buys out of necessity, frequently making purchases without giving it much thought—just a quick grab of their phone, and the order is placed. Their shopping list is practical, often filled with essentials such as groceries, gifts, or the latest electronics. Deep down, we're all children at heart, shopping with the carefree joy of someone who shops 'as if no one is watching.'