Platform

A patent-pending new online shopping platform and experience that sits between search and e-commerce, guiding shopper intent into curated destinations built for browsing, discovery, and purchase.

To create an unforgettable online shopping experience by bringing together the best principles of in-person shopping with the reach, flexibility, and convenience of being online.

Years of merchandising, retail, entrepreneurship, e-commerce, and technology shaped the way we think about shopping. TUG brings those experiences together at the right time to build something new.

We built the model, tested the experience, and proved the concept. Now we’re preparing to scale TUG one category at a time, developing partnerships, and introducing the platform to a much larger audience.

No two shopping journeys are exactly the same. The TUG platform was created to support different shopping styles and unique shopping needs, while allowing each shopper to remain in control of the journey.

TUG brings merchants, brands, and suppliers back into the merchandising process, building relationships that help us curate better products, tell authentic brand stories, and create more meaningful places to shop.