OUR PHILOSOPHY
A SQUARE KNOT SECURELY BRINGS TWO ROPES TOGETHER
Our square-knot logo represents a secure way to join two ropes, embodying our promise to connect brands and shoppers, creating a truly Unforgettable e-shopping experience.
Our Definition of e-shopping
Most e-commerce sites were designed to facilitate transactions. They focus on optimizing search, perfecting checkout flows, and expanding endless product catalogs, but in doing so, they’ve turned the online experience into a maze of pop-up ads, tracking pixels, and digital noise. Product pages are built for algorithms, not people; convenience has replaced connection, and speed has overtaken satisfaction. The result? Shoppers scroll endlessly through cluttered listings, bombarded by distractions, with little sense of discovery or delight. It’s the standard way to shop online today, but clearly not the best way.
When online shopping is inspired by the in person shopping experience, paired with the benefits of being online, an enhanced form of online shopping can be realized. An online shopping experience that can be described as journey of discovery, entertainment, and satisfaction or e-shopping for short. Some may call it electronic shopping, but we like to think of it as online entertainment shopping.
The Unforgettable Group defines e-shopping as an online shopping journey of discovery, entertainment, and satisfaction.
To facilitate an unforgettable e-shopping experience, we built a new e-shopping platform and process that elevates online shopping from a transaction to transformation. This is done by curating and organizing products into easy to browse online shops, pairing product categories with shop communities, and removing online shopping obstacles from popup ads to required logins and tracking.
Online shopping should not be consumed with choice overload, duplication, and irrelevant ads, it should be a journey that guides visitors to a destination and presents them with the products and information they seek. When we place a great focus on the online shopper's needs, reinvigorate the importance of brands, and curate the products based on context, quality, and value even better things happen.
The Finer Points Of E-Shopping:
- Greets shoppers with an engaging welcome
- Unveils a new way to shop online inspired by in person shopping
- Introduces proprietary 'Fetch' Technology that directs guests to the best shops and departments
- Condenses the internet's vast product offering into curated category shops
- Focuses on the context and value of products and brands
- Connects product categories together for ease of navigation across shops
- Leads shoppers to what they need and want, without requiring them to know exactly what they are shopping for
- Brings back the voice of brands, telling the stories of each each product
- Ignites innovation and product development
- Provides the freedom to shop online without tracking or extensive follow up
- Allows shoppers to scroll through curated product offerings
- Removes product duplication, presents quality products, and provides supporting products
- Combines products with ideas, information, and inspiration in our shop communities
- Encourages shoppers to return again and again to their favorite shopping destinations
- Enhances the shopping experience by removing the need for search filters, placing a focus on merchandised shops
- Creates and online shopping experience that is fun and joyful
- Engages shoppers of all ages with a focus on visual imagery
- Showcases the site in a shop map that provides an overview of the entire village of shops and departments
- Guests find ideas, information, and inspiration
- Enjoys the advancements and technology of the internet for continuous improvement to the online shopping experience.
We define e-shopping as an online shopping journey of discovery, entertainment, and satisfaction that is blanketed with benefits of being online, taking the in-person shopping experience to next level opportunities. Join us in changing the way online shopping is done!!
There Is Freedom To Browse and 'Window' Shop
We offer free browsing for all guests and there is no cost for suppliers to be featured on the site. Our primary goal is to expand your business by introducing visitors to new markets, attracting new customers, and retaining existing ones. Think of us as a new kind of online shopping mall.
Shops Are Curated and Organized.
Our merchant-driven philosophy places an emphasis on cross-merchandising, themed assortments, and innovative merchandising. Placing a focus on providing 'everything' the consumer needs for a given task, use, or theme, while also providing category adjacencies to enhance the offering.
Shoppers Have A Online Shopping Destination.
We are committed to offering the most extensive range of goods and services globally. By meticulously organizing products into precise categories, expanding our category range, and pioneering new ones, we aim to simplify the search process for consumers, ensuring they find exactly what they need.
Online Shopping Transitions From A Transaction.
The addition of an eMerchandizing/eMarketing arm to the eCommerce channel allows the market to better assist the consumer with their online purchasing needs, manufacturers to make and ship goods, and our team to focus on helping the consumer find what they need. With no limit to the number of online retailers we work with, it allows us to offer a wider breadth of products with out the worry of inventory dollars.
The Focus Transitions From Price To Value
Products and brands now have the opportunity to fulfill the current needs of all consumers regardless of retail standards of the past. This allows consumers to shop by the value the product that best meets their needs. We don't present prices, we present products where they make a contribution and add value. Products fall into a good, better, or best rating based on the value they contribute.
Selection Is Broader Expanding Options.
We prioritize functionality and context in presenting products across all categories, allowing them to complement one another and maximize their impact. We do this by vetting, curating and organizing them. While we place a significant emphasis on brands, companies, and the people behind them, our focus is to amplify the unique voice of each product. We offer limited brand advertising within context.
Shoppers Can Once Again Trust The Products They Buy
To enhance the e-shopping experience we require that products be supported by a brand and company that offer customer support. We place a focus on presenting products from the brands that introduced them to the market, with a goal to not make you compete with knockoffs, non-branded goods and product duplication.
Innovation Is Ignited Filling Voids In The Market
Reigniting the once vibrant supplier and retailer relationship that were once connected by the merchant team is a key focus in improving the online shopping experience. We want to get to know you, your company, your brands, and your products so that we can best present them to meet the collective needs of the consumer.
Brands Connect On A New Level With Shoppers
While most eCommerce sites are focused on pay for placement, popup ads and search term payments, we offer landing page ads that are part of the categories you support. Your brand, featured product, or message is available to those seeking more info, searching for answers or looking for a solution. Every brand has the opportunity to help us tell their story, but no brand is given the chance to dominate.
Features Are Driven Based On Consumer Satisfaction.
Your knowledge would expand allowing you to enhance your product development, operational planning and business strategies. We will gather and produce usable data that allows our vendors to do what they do better and help us serve the consumer better. We will also provide information about requested products, changes in behaviors, and voids in the market.
TO SEE E-SHOPPING IN ACTION
Visit our inaugural site, Wild Love Tails, striving to be the internet’s most unique pet store, so much so, we call it a pet marketplace. Get ready to experience a new way to shop online where you will find everything and anything you can think of for pets and pet people. You decide where you want to go, how you want to navigate the site, and what you want to do next.