The Social Shopper - Dorothee (Dorothy)

The Social Shopper is well represented by Dorothee (Dorothy) who embraces the interactive aspect of in-person and online shopping, enjoys the experience with friends, shops often, and loves to share the latest purchases. Never missing much, this shopper wants to see it all and somehow knows what is new without being told. Familiar with the hottest designers, very aware of the trends, and without apology buys what is ‘hot’ and not always what they should. Once the shopper who returned from a day of at the mall with arms filled with shopping bags, now they wait for boxes to arrive at their front door.

Driven by style from fashion to home decor, willing to mix pieces to create a unique wardrobe, adding new decor items to make home spaces their own, and enjoys bringing the perfect gift basket to the party filled with personal touches. Not afraid to get their hands dirty with their latest DIY project, support a local artist, or buy a unique pair of shoes that will stand out at the party.  Eager to shop with others and lend a helping hand to their friends who represent different shopper profiles.  

A true gift giver, the social shopper is always hunting for the perfect gift for everyone on their list.  While they enjoy shopping with others, they also enjoy simply shopping for others.  This shopper is quick to react to an invitation to shop, event marketing, and exclusive offers.  Willing to pay the asking price for what they love, but they will not turn down a good bargain.  They also enjoy going live unboxing their latest purchase, so well packaged shipments are a plus.  Providing links to exclusive discounts, events, or new releases that are easy to share with all their friends, helping brands spread the word.

Many social shoppers have transitioned into influencers, sharing their latest finds on social media, offering shopping tips, and gaining followers that love their ‘look’. While not all social shoppers run to their camera every time they make a purchase, they can often be seen taking Instagram ready images of their food, unboxing their latest finds, or message friends sharing images of their new red shoes. 

Marketing on social media is a win for this customer, making it easy for them to share, comment, and like what they see, allowing them to get involved.  They are all about the relationship and feeling like they are part of the shopping experience.  They are first to try new online shopping technology and are not afraid to click on the link to buy.  An avid Etsy shopper they love to support smaller brands, customize their items, and share the story about their purchases.

This shopper travels across the internet to visit their favorite brand, finding ways to keep the products organized, often relying on platforms like Pinterest to stay organized. While this modern shopper who knows how to navigate the internet to find what they want and they are willing to work to get it, they also enjoy shopping curated sites and social media accounts that match their style vibe.