The Seasoned Shopper

Making everyone's wish come true including their own is the Seasoned Shoppers super power.     Not necessarily social, this shopper simply enjoys the act of shopping and wishing they could do it more often.  Some seasoned shoppers may even refer to it as 'retail therapy.'  They know their way around the internet, have their favorite brands, are willing to try new brands, and when in doubt they buy all options just to be safe.  Shopping is a hobby, and they are truly good at it.

This shopping approach focuses on buying everything they need, everything everyone else needs, and a little extra just in case.  No matter what the event, holiday, or activity, they go all out and cover all bases with little focus on the cost. Often buying from trust brands because they know that the clothes will fit, the shoes are comfortable, and their customer service is top notch. This shopper does not feel the need to do any research, as they rely on the brands they support to live up to their reputation.  

Individual price and overall cost is rarely a worry, they look at their time as money and while they love it, they do not have a lot of time to shop.  While some seasoned shoppers make shopping a full-time job and giving all shoppers a bad reputation, most seasoned shoppers set their own parameters.  The true seasoned shopper tends to shop in big bursts, doing all their buying at once, enjoying the thrill until it is time to shop again. 

Some seasoned shoppers don't actually shop, they participate in the shopping experience through a personal shopper, interior designer, or they buy the entire outfit recommended by their favorite brand.  Even when they don't actually do the shopping, they enjoy making decisions, giving direction, and trying on their finds when they arrive.  Less trendy and more classic this shopper chooses quality, tried and true and does not take chances on trendy and unknown brands.   

This shopper tends to no pick and choose; they buy everything to cover all the bases, with little concern about the details.  They shopper enjoys when their info automatically populates the shopping cart, their credit card is on file, and they are given an easy choice on how to ship the goods.  This shopper is not often motivated by sales, free shipping, or discount codes that they have to keep up with; they look at them as distractions to their shopping experience.  A VIP experience is suited for this customer where their information is safely stored, promotions are automatically applied, and they have direct access to a customer service line that feels exclusive.

This shopper is not big on returns, a dream for e-commerce sites and a new option for earning VIP and loyalty points based on the savings the provide to a brand, unlike those who are constantly buying and returning goods.  They rarely return anything; even if they order three pairs of shoes to see which one they like best, donating the extra pairs before they will take the time to return them.

This shopper remembers the shopping experience clearly and any hiccups in customer service, shipping, and website transactions may cause this shopper to go elsewhere.  They expect things to run efficiently and when they don't they expect to be rewarded.  While they don't expect everything to arrive immediately, when they do they are willing to pay the price for expedited shipping without a care.  

Many of us slip into this shopping profile when starting a new hobby, planning a big trip, or hosting a wedding.  We may be forced to buy everything to go on our first camping trip, the right travel gear for a European Riverboat Cruise, and buying or renting everything for the 'big day.'  They also tend to order way too much food for the dinner party, offer every pizza topping, and add a new Christmas tree each season.  

Shopping could be considered a sport to this customer and they enjoy practicing, getting better at it and using technology to give them an edge.  When decorating they don't just add a piece here or there, they redo the entire room at one time changing almost everything.  This shopper also loves magical surprises that bring joy when they give a gift, host an event, or show up at the office with boxes of every type of donate for the morning meeting.  

Confident, generous, decisive, and willing to do whatever it takes to get everything just right, this shopper makes sure to cover all their bases and go on to the next thing.